:: Welcome to Takshashila Consulting ::

NEW PRODUCT PROPELS

Our Solar energy client needed help in introducing a new product in the market. TKC created the go to market strategy for the product and even ran a pilot launch in one Indian state and also set up a new business unit for South East Asia and Africa.

A large Solar power producer wanted to enter into a different product segment – Solar water pump for irrigation.
They wanted to launch it in India and subsequently across the south-east Asia and Africa region.

TKC conducted on ground research by visiting various target markets. We not only helped the client in planning the marketing strategy but also helped run a pilot in a target market.

IDENTIFY AND ESTIMATE SIZE OF TARGET MARKET

followed a data driver approach to locate the potential districts in India for solar water pump
Conducted Market visit and expert interviews to validate and understand the size of the market.

DEFINED VALUE PROPOSITION OF PRODUCT

Define value proposition for the product for different customer segments.

FORMULATED GO-TO MARKET STRATEGY

Formulated the go-to market strategy for the pilot.

STUDIED THE ATTRACTIVENESS OF THE COMPANY FOR A STRATEGIC BUYER

Launch pilot in one market to understand the business.
Set up War room to manage day to day operations with clear definitions of KPI's and tracking mechanism.

Based on our recommendations, Vital HR processes and tools were established to help the company become a truly meritocratic, performance-oriented workplace.

Undertook digitization and technology deployment for various people processes
Company plans to undertake similar transformation projects for all its businesses.