A large solar energy MNC was considering expansion in new geographies in South Asia, Middle East and Australia. The company approached TKC to help them develop a market entry strategy. We capitalized on our extensive work in emerging markets to develop a customized solution for the client.
- The solar company already had presence in India, Malaysia, Thailand and South Africa.
- It wanted to further expand to new geographies in Asia, Middle East and Australia in utility and DG segments.
- For this the wanted to identify market opportunity in residential rooftop and solar pumps in strategic markets.